Sports Marketing

Author: Daniel j Morgan

Introduction 

Strategic Sports marketing planning process 

Understanding sports consumer 

Market research : segementation , target market and poistioning 

The sports product 

Pricing strategies 

Places of the sports facility 

Customer satisfaction and service quality 

The sports promotion mix 

Adverting 

Sports and television 

Sports and the internet 

ISBN: 978-81-7216-274-X

995

995