Marketing Management

Author: Prof. (Dr.) Smriti Srivastava

1. Marketing . concepts of marketing , marketing orientation , buing motives , markiting envirnment 
2. marketing segmentaton, targeting , postitioning , branding , branf equity , brand positioning 
3. Product new product development , diffusion of innvoations, oriduct life cycle , merchandise cycle , packaging pricing 

ISBN: 978-81-937251-9-1

695

695