The Dictionary of Advertisement is a unique presentation of words to be used by school and college students, teachers, common users, translators, and researchers in the field. Modern tour operators need to establish connections with industry partners. Make sure you are using the right vocabulary .
This dictionary has been compiled to include terms related directly or indirectly to advertising. The terms have been arranged in alphabetical order. An attempt has been made to explain the terms in simple language.
ISBN 9789385958106
1995
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