Business Communication

Author: Dr. Kamaljit Kaur

Business communication is the sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization. It can also be defined as relaying information within a business by its people. Business communication ( or simply " communication, " in a business context ) encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth. Business management.

Contents: What is Communication? Audience and Thinking about Aim Arrangement of Information  Stylishness for Readability. Useful Summaries. Presentation Skills Say it Without Words Report: Planning and Preparing Proceedings Reports  Understand Communication in Corporate Setting  Line Manager: Communications and Business Executive The Media Speak Starting to Write: A Practical Approach Writing at Work: Observe, Remember and Think  Writing with a Computer  Writing in a Technological World  Writing Instructions Writing Descriptions and Explanations Writing Letters and Memoranda Finding and Using Information  Talking at Work being Interviewed

ISBN 9788193308691

1495

1495